Social media is the buzz word today and with a steady rise in the number of social media platforms it has become even more daunting to keep a tab on all updates. But as they all say, "You got to do what you got to do".
Thanks to all the online resources, that lend a helping hand in directing our social media efforts and Deltina hay is one such cherished resource. Let it be social media guru, Facebook, LinkedIn or any other social media platform, she has the perfect plan of action for it. Her tutorials demonstrate "what to do?", "How to do it?" and "What to expect?". With her immense expertise in social media, she has empowered over 10,000 students. She has been called "social media guru Jedi" for her impeccable teaching skills and in-depth knowledge on social media.
Check out more about this social media guru, Deltina Hay, in this interview-
1. You are a renowned author, publisher, developer, blogger, and professor. We'd like to know the story behind your success. How did it start?
I don't think it started at any given time or place. I can do the things I love because of the culmination of many years of experience. I began washing dishes in the family restaurant when I was nine years old. Since then, I have been a waitress, a cook, a deck hand, a hostess, a dry waller, a wine steward, a motel manager, a night auditor, a bookkeeper, a tutor, an accounting manager, a project manager, a CFO, a mathematician, a programmer, a computer tech, a typesetter, a college professor and of course, a business owner. That experience coupled with my education made my path into these areas logical fits.
2. Tell us more about your companies: PLUMB Web Solutions, Social Media, Power, and Eclectic Business & Computer Services.
Eclectic was my first consulting business. I did custom programming, database work, and accounting. PLUMB Web Solutions is my web development business where I help businesses improve their web presence using cutting-edge methods like structured data. Social Media Power is a blog that features the latest social media tips and resources.
3. You have contributed a great deal in educating people on social media channels. Majorly people concentrate on the pros of social media, but it does have cons. What do you think can be the biggest threat to social media marketing?
The viral nature of social media that makes it so popular is the same thing that makes it so risky for many businesses. If a social media campaign – or even a single update – is misconstrued or hi-jacked by others, it can be disastrous. Though these unfortunate incidents can happen regardless of the process; I encourage larger companies and brands to have social media guidelines and policies in place to help avoid them.
4. What do you think is the role of patience and perseverance in the path of achieving success?
I think they are imperative. If you take my courses or read my books, you will hear me quote my favorite adage, 'slow and steady wins the race' – more than once.
5. For the past 30 years, you have been doing custom programming, web development, search optimization, social media marketing consulting for businesses and much more. Did you ever feel like, "That's enough, and I need a break"?
There have been a few times in my life when I felt like leaving programming and the Internet behind to focus on the other side of my brain. The last hiatus was when I attended the counseling psychology Master's degree program at St. Edwards University. Ironically, this was just about the time that social media was getting popular. And who better to tackle this new “social” Internet than a Web developer with a psychology degree? I think the lesson learned for me was “once a programmer, always a programmer.” It never really leaves you – it just enhances whatever you happen to be doing at the time.
6. What's your idea of relaxation, what do you like to do in your spare time?
I relax in what I like to call “the wild.” As a native Alaskan, I find it difficult to go any length of time without hiking as far as possible into the wild. I hike in State and National parks every chance I get. I recently adopted a Corgi puppy and looked forward to her companionship on hikes as well.
7. The road to success isn't easy and everyone is traveling on that road knows it very well. What was the toughest challenge you faced in your journey?
Probably the greatest challenge has been finding my focus. My love of learning led me to degrees, majors, minors, or emphases in accounting, computer science, applied mathematics, fluid dynamics, numerical analysis, nonlinear dynamics, and psychology. But now that I am focused on teaching, all that education and experience is invaluable!
8. You are an author and a publisher yourself. Whose work do you admire the most?
I am a poet at heart and enjoy timeless works that make me think and shed light on the human experience. Joseph Campbell and Carl Jung are probably my favorite authors. But, I am also a hopeless geek – and nothing makes me smile more than the brilliance of Douglas Adams.
9. You are very fond of your cats Wolfgang and Ludwig. Do they play any part in your education career?
Absolute. I have learned a lot from my pets – specifically, the lesson that there isn't any problem a good long nap can't help me tackle. But for all things there is a season, and Wolfgang came to the last of his this winter, at seventeen. He will be missed, but his replacement Campbell the Corgi is keeping me and Ludwig on our toes!
10. Lastly, a few words of wisdom for all our aspiring writers.
My late editor gave me the best advice: Write every day. Whether it is a sentence, a chapter, a journal entry, a blog post or a haiku – write something every day.
After this amazing session of some great advice and some pep-talk, here's a real life chance to learn with Deltina Hay.
In August, we will be offering an exclusive Social Media course by Deltina Hay - social media guru. This will include three live and interactive 90-minute sessions focusing on helping small businesses with their social media strategy.
This will be an in-depth, hands-on approach with Deltina that will also incorporate her 20+ self-paced video courses.
The course is limited to 12 students. So reserve your seats now!
Here're some of the best Deltina hay tutorials. Check them out