Social media is one of the top advertising platforms with a potential to yield a highly positive ROI. However, marketing posts that you execute must stand out amongst the crowd. One is to make use of social media creative tools available to make your posts pop out.
Techniques such as fairylike photos effects, handmade fonts, animated font and branding kits give you the tools to get highly creative with your social media posts. If you pay attention to social media trends, then you’ll notice that many brands are already using these techniques.
To not get left behind by the competition you must also take advantage of these creative solutions available to all marketers. After all, 91% of retail brands take benefits of social media. This means you’re competing against more businesses than ever before.
In this article, you’ll learn some of the top social media creative trends that can be utilized in your marketing strategy. Staying in-line with the latest trends positions your brand as relevant in the current marketplace.
Take a look at the suggestions below to learn new social media creative design techniques to improve your posts.
Fairylike Photo Effects
To bring a sense of magic to any picture consider using fairylike photo effects. Visually these animate the photo to make it look like it’s part of a fairy tale. The idea is to have a dust of fireflies that look like magical dots. They are sprinkled around artificially inserted fairy wings and light strokes.
It makes for an eye-catching picture that will stand out when used in the right context. Reserve this neat marketing trick for the time when you want to create that magical touch for your posts.
Handmade Fonts
Have a message to share in the form of writing? To make your message stand out, make use of handmade fonts. A marketing message with regular font will not stand out in any particular way. However, to show that you’ve made an effort, handmade fonts can give a post the style it needs to draw eyeballs.
There are some factors that must be understood when selecting the right font. It includes using the right size, not overdoing it and selecting the correct typography. Beautiful font overlaid on a powerful image can make for a compelling marketing post.
However, once you’ve selected a unique handmade font, then stick to it as it will add to the branding of your business. Over time when people see your post on social media, they will recognize the font and immediately associate it with your brand.
Animated Fonts and Neon Signs
Using text in a video can be bland if the execution is not creative. However, using animated fonts, you can display the message in a manner that looks professional and creative. The trick is knowing when to introduce the animated fonts and characters in a video. It must deliver the intended message or information at the right time. This creative trend helps you attractively display text message information in an attractive manner.
Consequently, the audience of your marketing messages will pay more attention. Animated fonts also make a video look more sophisticated than the ordinary one. The majority of your competitors are probably using regular text in their videos. Investing in animated fonts allows you to be different and therefore get noticed.
Animated fonts can be used for displaying a message or mainly highlighting your brand. It is an additional element at your disposal for giving your content a creative look.
Animated neon signs are a great choice to give social media presence a boost by the effects of its bright lights and colours. It stands out – just like they would when walking down a street. Neon lights are very new on the trend list that looks great and gives an extra pop of colors and lights. You can stand out from the crowd when delivering your offer to the social media following.
Animated neon signs will work well regardless of what industry you’re working in. Need some design ideas for inspiration? Then take a walk in the evening through a commercial district in your city and pay attention to how neon lights are used at brick and mortar establishments. The ideas learned here can be used on your social media posts.
Branding Kits
Anything that you do on social media should be branded. Therefore, visitors can distinguish your posts immediately from the rest of the industry. A branding kit will include things like stylized letters, animated numbers, animated symbols, vector icons and social media creative post templates.
Visual content is processed 60,000 times faster than written text. Therefore, you must convey your brand in a visual sense so that the visitor can quickly establish the owner of the posts. Social media users have very short attention spans. In some cases, your post may only have a second to grab the attention before the user moves on to next post. Using every attention-grabbing tool at your disposal is the way to go.
One easy solution is to use a branding UI kit so that you do not have to do a lot of hard work. A template is provided where you just have to insert the details of your business and you’re good to go. The speed of execution is what makes templates great. Also, the ease of use and customization that allows anyone to get started quickly.
Conclusion
We hope that in this article you’ve acquired some new ideas for how you can make your social media creative posts stand out. Marketing is all about differentiating yourself from the brands around you. Features like animated fonts and fairylike effects give you the tools to capture the attention of your audience elegantly.
Social media is growing at an extremely fast pace and in 2018 up to 3.2 billion people are using social media platforms. The potential for marketing success is huge. You need to have the right strategy to engage your following. Consequently, you’ll have higher sales figures from your social media creative posts and a larger following.
