As a business owner or website owner, there can be nothing more frustrating than having a slow website. It will cause you to lose your customers and hence lead to a poor conversion rate. Businesses need to have websites so as to share information with their clients and also display their products and services to the rest of the world, hence boosting sales and reputation. This whole purpose of owning a website will thus be defeated with a slow website speed and ruin your business even before its inception.
For your website to be effective, it has to run on a very fast speed. This article is detailed and includes a guide on how to speed up your website and also make it effective in order to boost conversion. As always, we will provide you with resources that will also help you optimize your website without breaking the bank.
Why Does Website Speed Really Matter?
If you are the type that feels having a faster website is not necessary, then you have to rethink such thoughts. A fast website is one sure way of boosting business sales, reputation and website conversion. Delaying your page load time by a second will lead to serious damages such as
- 7% loss in conversions
- 16% decrease in customer satisfaction
- An 11% reduction in page views.
- 47% of website users expect a page to load in less than two seconds.
When a website takes more than three seconds to load, 40% of users are likely to leave the website.
Google also admits that website speed is an important ranking algorithm when it comes to search rankings. If you have a slow website, then it means that your website may be lowly ranked. A fast website means a boost to your brand’s SEO rankings and an increase in user experience.
The speed of your website can make a mar the success of your business, hence it is important to make it a priority in your business strategy, and build a friendly user interface as well. There are some tools that will help you to know just how effective your website is and we have reviewed some of them.
Let's explore these!
This tool is useful for testing website speed and also helps to review and grade your website, ensuring that you always monitor and stay on top of the competition.
ii. Page Speed Insights:
It is a free tool provided by Google for testing your website. It is very easy to use. To use it, you only have to enter the URL of your website and watch the tool to analyze the content of your site and also give suggestions on how to make it faster.
This tool helps to test your website speed and also gives advice and suggestions on how to improve it. Not only that, but it also offers you a Google Chrome extension which helps you to check the speed of your website.
Hence, you do not have any excuse to have a slow running website. Take advantage of these tools to detect just how your website is performing. If you have a slow running website, then here are a few tips to boosting speed and performance and excelling the effectiveness of your website to boost conversion and business prospects.
For the sake of this article, we have selected five tips to boost your website speed, but there are tonnes of other tips that help, hence you have no reason to have a slow running website.
1. Upgrade the Web Hosting Plan of Your Website
If you started your business using shared hosting, it will be better to upgrade it to a higher one. This is because as your business continues to grow, you begin to have more content added to your website, hence slowing down the speed of your shared hosting plan. Upgrading the hosting plan is a simple and fast way of improving your website speed. There are two options different from the shared hosting plan, which are VPS (Virtual Private Server) and Dedicated Server. The choice you make depends on your website and business needs, but there will be an increase in your website speed when you upgrade.
2. Cache Your Browser
3. Remove Unnecessary Plugins
Plugins require resources for them to be able to run, hence slowing down website speed. When you have too many unnecessary plugins on your site, you slow down the website speed and reduce user experience. Deactivate such unnecessary plugins and save some speed. Plugins are also known to cause site crashes and security issues, so just stick to the very necessary and cut the useless ones.
4. Minimise HTTP Requests
When there are too many HTTP requests on your site, the speed of your website may slow down considerably. When your users request for some files while on your website, the browser they use requests it from your HTTP protocol. Many of such requests will lead to a slower website. Reducing or minimizing these requests is a good way to increase the speed. This can be done by combining CSS, JS Scripts and HTML files together, using CSS instead of images where you can, reducing the number of elements on every page, installing a cache plugin and reducing redirects.
There are numerous other ways to increase website speed, but because of the nature of this article, we will stop at these. As always, we have a resource that will help you achieve a great website speed. Dealfuel.com remains a great place to get great deals to greatly improve your business needs.
Perfecto Website Optimizer:
Your business success depends on a whole lot of factors and the speed of your website is one of such. Do not let a slow running website make you lose your customers. Act in time and speed up that website today.