What Makes A Good Landing Page Design

Great Landing Page Design

There is no fixed formula that you can follow for a great landing page design. That said, you can follow a few basic steps to design a landing page that delivers the level of conversion you are aspiring for. Keep in mind that a landing page plays a crucial role in your overall marketing efforts. Each visitor you attract to your site is a potential customer. And by including a few features, you can get visitors to take the desired action. In other words, landing page design best practices can bolster your ability to convert visitors into customers.

Regardless of the product or service, you are promoting via your landing pages, you will encounter cutthroat competition. If you don’t have a good landing page design, you could end up driving visitors away. You can do some research to uncover some examples of great landing page design. While you cannot mimic or emulate their designs, you can get an idea of the quality you have to deliver. You can also hire a professional landing page design service (like BreakThruWeb) to do the job for you.

Here are some features that make for a good landing page design:

Catchy Headlines

The first thing visitors will notice on your landing page is the headline. You have to create a great main headline as well as eye-catching secondary headlines. More importantly, there has to be clear congruence between the headlines and the marketing copy on the page. You may not realize this but by ensuring that your ad copy and headlines complement each other, you can boost your AdWords score.

A key tenet of well-designed landing pages are headlines that are concise and to the point. An effective way to go about this is addressing a possible pain point for a user, which will compel them to read further. The headline will be the first thing a visitor sees, and making a positive first impression has much to do with the heading.

Powerful content marketing services
Source: Contentdore

Well-Written Content

Building trust is the key to converting visitors into customers. The main tool at your disposal in this regard is your choice of words. The language you use in the copy has to address your target audience. Adopting a conversational style, i.e. speaking to the reader, proves a handy tactic. More significantly, you have to make sure your content is free of errors and the grammar is impeccable. You cannot expect people to trust your brand if there are mistakes in your copy.

Trust Indicators

Webmasters are often keen to add every social media button possible to a landing page. However, adding trust indicators is more integral to landing page web design. Depending on the nature of your brand, you can add certifications or mention any associations you are part of. Believe it or not, highlighting a positive Better Business Bureau rating can boost your conversions significantly.

Other trust indicators you can add include testimonials from existing customers and third-party reviews. Mentions in the media are a popular option in this regard. Social proof holds great value in this day and age. People are more likely to trust reviews from customers who used the product or service the landing page is advertising. Unbounce has a simple drag and drops testimonial builder but also many alternative tools have the same feature. Simply put, without trust indicators, you cannot have a great landing page design.

Call To Action

You have to add calls to action (CTA) throughout the ad copy to retain the interest of your visitors. You have to write a CTA right after the headline so that people know what action they have to take next. For instance, a simple change in verbiage can result in better results. Instead of using words like ‘try’ or ‘test’, you can ask the visitor to ‘buy’ or ‘download’ (or take the action you want him/her to take).

Call to action button
Source: Contentdore

Provide a Conversion Button

People searching for ‘how to design a great landing page’ often don’t come across information related to the importance of conversion buttons. The button should be right below the CTA, or you can even integrate the call to action as part of the button. Also, select a bright color, such as yellow, for the button to make sure it captures the visitors’ attention from the outset. They are more likely to click it if the color is prominent. As mentioned, use active words indicating the action you want the visitors to take, such as ‘buy’ or ‘free’.

Rich Media

Your landing page shouldn’t just feature large blocks of text. You can add to the visual appeal of the design by integrating rich media. Search for images or videos relevant to the copy of the page. For example, you can post images of the product or service you are promoting. Or, you can incorporate brand imagery. Including video content is also a good idea, especially if it enables you to offer in-depth information to your visitors.

The features mentioned above can play a crucial role in determining the success of your landing page. However, there are a couple of things you need to avoid to ensure you achieve the results you want, including:

  • Don’t add too many links to the page. Links can prove distracting for visitors. While you should feel free to integrate links on a home page, the same is not the case with landing pages.
  • Don’t place important information below the fold. You have to provide the vital information without requiring the visitors to scroll down. Don’t make it hard for the visitors to spot the button when they land on the page.

You should also keep testing your pages to determine their performance. You have to optimize the page to maximize your probability of success. Testing is uncomplicated, as you can simply opt for the A/B method.

So, if you were wondering what is landing page design, now you have a pretty good idea. Use the information shared here and achieve a great landing page design. This will improve your chances of converting visitors into paying customers and bolstering your bottom line.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top
Please enable JavaScript in your browser to complete this form.

Need Help: Contact us at [email protected]

refund success

Thank you!

Your refund request has been submitted.

The DealFuel support team will contact you within 24 hours.

Please wait while we are fetching your order details ...