7 SEO Myths You Must Know Never Follow

Common SEO Myths

You don’t need me to tell you that SEO is essential. You need your website to be found, to rank highly, and to get that traffic by clicking on your link. The problem is there’s so much information out there on what you should and shouldn’t do; it can be hard to know what’s right and wrong.

Then you chuck in the curveball that SEO requirements and trends can tweak and change at any time. In the end, you may find you’re doing more harm than good if you’re not careful about which rules you choose to follow.

To help, here are seven of the most common SEO myths you should always avoid. It’s time to get the facts straight.

1. You Don’t Even Need SEO

Easily the most harmful myth on my list and the most self-explanatory. SEO is not dead, and it is still very much an important thing you need to be thinking about. Thinking about keywords, linking properly, and optimizing your website for search engines is essential if you want to be discovered.
Don’t dismiss it.

2. Link Building is Bad

It’s not. Sure, John Muller from Google once said that link building is something he would try to avoid, but this was massively misinterpreted, and the world has never been the same since.
The truth is that white hat linking still makes up a huge percentage of an SEO ranking, depending on whether the website is trusted, popular, and legitimate.

3. Keyword Research Is A Waste Of Time

It isn’t. While the impact of keywords on an SEO ranking was certainly crippled back in 2013 due to keyword abuse, keyword’s impact isn’t out of the game entirely. The Hummingbird update happened, and many marketers assumed the worst and cut the process altogether.
Instead, you just need to be more precise and deliberate with the keywords you choose to use, instead of just spamming them whenever you can.

4. Only New Content Works

Yes, uploading fresh content works. If you go to YouTube or wherever, you’ll see videos recommended that have come out in the last few days because they’re fresh, exciting, and relevant. This content does get hits.
However, old, evergreen, timeless content also gets hits, so don’t forget about it. The trick is to take time to revisit old content to freshen it up and breathe new life into it, once again boosting its ranking and optimizing its index score.

5. Shares are So Important

This is a bit of a difficult one. Yes, if your content is being posted and shared on social media, this is going to improve its SEO ranking. A share proves a piece of content is popular, and, therefore, Google wants to make sure more people have access to it.
However, social shares are not as important, nor as impactful, as you may think. This is because shares can be so easily manipulated using bots and fake accounts.

6. Do Your SEO Once, Then You’re Down

Wrong. SEO is an ongoing process. You can’t just do it once and think that you’ve done that job. Firstly, if your competitors are always working on bettering their SEO, then they’re always going to be ahead of you.
What’s more, your content can become stale over time, and the backlinks you’ve used in the past start to ‘rot’ and become unusable. You need to cut the dead weight and keep on top of your SEO as much as you can. SEO is an ongoing process.

7. Duplicated Content Is A No Go

While I’m not advocating for you to go and steal content from a bunch of other websites because this is going to get your website penalized, it’s not true that you can’t post the same piece of content in multiple places.

Google has even said directly that there’s no penalization for duplicated content, as long as it’s clear that the same entity is posting it, and you won’t lose your SEO rank because of it. In fact, it can be really somewhat helpful.

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