Top 13 Benefits of Choosing Magento For Website Development

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Planning to build an online store? But not sure which web development platform to choose for creating your website. Well, Magento web development platform is the best choice to build your e-commerce store.  Magento can support all your business goals regardless of whether you plan for a B2B or a B2C business. Now, you must be wondering, instead of other e-commerce platforms like Shopify, 3Dcart, Volusion, why should you choose Magento? Read this article to find "Why Magento is the best choice for an E-Commerce website development".

Before entering into the main discussion, let us first learn what "Magento" actually is.  Magento is the leading and most flexible open-source content management system used by website owners to manage the content, look, and functionality of their online store.

Here are the top 13 benefits of choosing Magento web development platform to develop your website.

1. Open Source Platform

You do not have to pay a high cost to use Magento. This is the most important reason that makes it number one. Magento is readily available and is used by developers worldwide because it is an open-source platform.

2. Powerful Development Platform

Magento is a powerful platform that is capable of storing and managing tons of products without any inconvenience. It satisfies all your needs no matter whether your online store accommodates more products or less. Magento also helps you easily manage your online store by providing other features such as product and inventory management. It also helps in improving the overall performance of your online store and boost conversion rates by allowing you to set up filters and navigation.

3. SEO Optimization

SEO is one of the most important aspects of website development. Magento eases the task of optimizing product pages and descriptions by providing you options for sitemaps, URLs, keywords, etc.

Want to know some exclusive SEO tips for your Magento eCommerce store. Read here

4. Fast Loading

Fast loading of web pages is one of the major benefits of using Magento. With Magento website development platform, you can design faster loading web pages, which will lead to a rise in your sales and conversion rates.

5. Flexibility

An e-commerce website needs to be flexible. Being flexible, Magento allows effortless customization of shopping carts, products, and many others to make your store user-friendly. Furthermore, if you want to manipulate your shopping cart's basic functioning, you can use What You See Is What You Get (WYSIWYG), an inbuilt page editor of Magento.

6. Customization

You can easily customize your website, starting from look to content with the help of the Magento e-commerce development platform. However, it requires a good Magento developer to build a highly customized website. A lot of plugins are available on Magento that help in improving the functionality of your store.

7. Third-Party Software Integration and Cross-Browser Compatibility

By using Magento, you can integrate various third-party tools that are necessary for your business. There are many extensions and solutions available in the Magento platform using which you can integrate your site with Google Analytics, eBay, Google Shopping, PayPal, MailChimp, and CMS platforms like WordPress.

Using Magento makes your online store cross-browser compatible, i.e., your online store will be accessible from any browser.

8. Multi-Currency and Multilingual

Unlike other e-commerce websites, Magento-based websites support various payment methods and cross-border language. This feature of Magento will help you in targeting a wide geographical audience.

9. Multiple Storefronts

You can host multiple websites on a single back-end panel by using the Magento website development platform.
If you have different e-commerce stores, then by using Magento, you can add them to the website along with products and catalogs to ensure a uniform shopping experience for all your customers.

10. Advanced Reporting

In any e-commerce business, data is very essential to get deeper insights and to analyze customer behavior. Various high-end reporting features are available in Magento that help you get significant insights into your e-commerce stores. The report gets continuously updated and contains information like the number of orders placed, collection of shipping fees, taxes and AOV, number of registered accounts, and record of the best-selling products.

11. Advanced Search Filtration

Magento has various search features like product tag filters, viewed products, product reviews, recently compared, and auto-suggested terms. All these features improve the search by filtering the products based on the options chosen by the customer.

12. Secure Online Store

You can secure your online store and manage internal access to it easily by using the feature of multi-level security permission of the Magento development platform. Not only this, to avoid unnecessary breaches, Magento allows you to generate a secondary password, and it also has other security features like CAPTCHA and PCI Data Security.

13. Vast Community

Currently, the Magento e-commerce development community has more than 312,000 active members. So, if you face any problem with your Magento-based e-commerce website, you can easily get help from this vast Magento community.

Conclusion

These are the top 13 benefits of Magento website development platform. So, use Magento to develop an amazing online store that will attract customers and compel them to stay for a long time and meet all the new trends of today's e-commerce.

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