What is technology? It is a tool that is using innovation and innovation to grow your online business. Technology is all about doing things uniquely to deliver better solutions and products and offer an enhanced service to the customers.
The role of technology is not just vital for everyday business practices and processes, but it can also helps you to grow your business online and succeed when utilized efficiently and effectively. Successful businesses do not view technology purely to computerize or systemize processes but instead use it to open new avenues and methods of conducting business. In today’s technology-driven world, entrepreneurs and business owners have plenty of tech choices and resources to pick from to expand their business online.
The first thing on a business owner’s checklist is to find a technology that is best suited for their product or service they offer. Business tactics, strategies, money, and resources are no longer top priorities in today’s innovation and technology-driven environment. These days, most companies and businesses are now technology companies that function in diverse product categories in the industry. Irrespective of the organization's size, both businesses are keen to boost the volume of trades and sales they were persistently generating. Technology is altering the marketing practice from the cloud to Search Engine Optimization services to rapid alterations in the e-commerce platform.
Technology plays a disruptive role to grow your business seems to be clear and quite evident. After all, technology is continuously innovating and evolving. Technology saves a lot of resources, time, and labor while increasing the security of a business. Today's business responsibilities depend on the newest technology; therefore, entrepreneurs and business owners cannot disregard the benefits of technology to businesses. In today’s dynamic environment, businesses need technological and hi-tech support to keep their work up to speed and compete. So, let’s understand the role of technology in business growth.
1: SSL technology that helps secure your business.
Consumers and markets that were once out of reach are today just one click away, and it’s all thanks to the internet. Today, there is a market apart from the physical one we are aware of; it is the digital or online market, and those shopping online are your digital customers. This digital consumer market is the perfect instrument for businesses and industries to influence customers and gain new ones who would want to purchase their products and services. It's this accessibility that has given birth to online marketplaces because customers can now access a suppliers’ inventory digitally from any part of the world. But his boon also has a bane, cyber threats! If you're an e-commerce or online business owner, then you are perhaps by now already well aware of the issues brought about by bots, annoying spams, and cybercriminals. If ignored, they can bring down the value of your business online, hijack your site and even attack your contact forms which might lead to a disastrous data breach.
Most modern businesses are at security risks posed by hackers, cybercriminals, bots, and malicious programs. But that does not mean all is lost because you can fight this with the help of an SSL certificate. SSL certificates are small files that encrypt and decrypt information and data between two parties online, in this case, a web client and a server. It ensures that no third party or illegal user can access your system or hack into your database, thereby acting as a cybersecurity guard. SSL certificate offers sophisticated, and state of the art protection in data communication and establishes safe and secure factors without losing any safety loopholes. The security of your customer’s data should be supreme, and that is the reason why you should start to invest in SSL authentications and take them seriously. SSL protects your website’s data like credit card information, bank credentials, debit card details, usernames, and passwords from hackers and cybercriminals.
The bottom line is that SSL not only creates a secure and safe connection pathway but also assures the customers that their transactions on your website are safe. So, why are you waiting for? Buy SSL certs from reliable SSL providers such as Comodo, RapidSSL, GeoTrust SSL, Thawte, DigiCert etc., and protects your website from malicious attacks.
2: Storage is your new bank.
By storage, we don’t mean a place where you stock your products or goods. We are talking about storing the data, the most precious asset of your business. Cloud storage is a cloud computing model that stocks or stores data and information on the internet instead of physical books or journals through a cloud computing provider. These cloud computer providers manage and operate data storage as a service. This process is delivered on-demand, capacity, and costs and eliminates the need to buy and manage your data storage facility, thereby giving you global scale, agility, and most importantly, durability, with “anytime, anywhere” access to your data. This concept was originally thought of as more for personal use but soon evolved as a service for businesses as there was a growing need for efficient data storage techniques. Cloud storages are generally cheaper since providers allocate their setup and services expenses across many different businesses. By moving your business to the cloud, you eliminate the cost of hardware and maintenance, thereby resulting in huge cost savings for your business. You can add or remove the capacity based on your demand and change performance quickly, which results in you paying for only the storage you use. The data that is used less frequently can even be automatically transferred to lower-cost stages in agreement with auditable rules to drive the economies of scale to your benefit.
3: Live chat support goes a long way.
There are several instances of customers not finding what they are looking for, even though you have the service or product they require. Or probably your users might have some query about some product or service but don't know whom to get clarity about the same. At times like these, they usually feel stranded, abandoned, and confused. Having someone from the staff to answer their question makes the customer feel more at ease relevant. Earlier, instead of chat support, there were toll numbers; some of them do exist today. But the problem was that they were sluggish, disorganized, and quite unreliable. Many businesses lost many customers and users because they could not communicate with them in real-time. All this changed with technology and the internet. Customers today connect with the business any time of the day or night by simply getting in touch with the customer service executives over chat support to answer their questions.
4: Technology gives your business mobility.
The days are long past behind us when we would access the web through our desktop or PC. Anyone can log on to the web in today's information age with not just a click but with a tap of their finger on their phone! After all, everything they need or want can be found in the palm of their hand. Customers visiting your website look forward to a great experience online, and if that is missing on your website, it will leave an impression on them. Make sure that your website is easy to navigate, has a relative theme or a concept, and most importantly, is flexible and available on multiple platforms. Being flexible across platforms, mobile, tablets, and not just desktop not just gives your business a competitive edge but also makes your business more mobile and extends its reach. Hence, your website mustn't be limited to just one platform. Rather, it should be cross-platform. As a business owner, you should focus on developing a mobile-responsive website for your audience. This would also guarantee that the users visiting your website will choose you over your competition if you have a mobile presence.
5: SEO is your best friend!
If you want to grow your online business, then Search Engine Optimization or SEO is your biggest ally. What is SEO? Well, to put it simply, SEO is the process of refining your website in a manner that would upsurge its visibility when searched for online. Technology has come a long way, and today you could grow your online business visibility with the help of Search Engine Optimization. Through modifying search engine strategies, SEO helps to place the commodity to interested users. The superior visibility your web pages have in the search results, the more likely you are to seize attention and draw potential and existing customers to your website. This targeted audience to your website maximizes your return on investment and increases online revenue while helping to enhance the brand image of your business. Search Engine Optimization is a critical part of digital marketing in today’s dynamic business environment because people conduct thousands of searches every year. Online searches are usually the prime basis of digital traffic for businesses, companies, and complement other marketing networks. Therefore, successful websites need an effective online marketing strategy that is more proficient at helping your brand compete with your competitor.
6: Extend your reach with social media.
If you have a small local shop or a big national company, it doesn't matter in today’s technological world. Social media is a vital aspect of a marketing strategy to grow your online business. Social media and social platforms help you connect with your customers, and, at the same time, help influence new users and build awareness about your business. Times have changed, people don’t send postcards to each other anymore in the same way, and companies do not make cold client calls to generate sales. Today, they use technology to help them by using social media to engage and attract consumers. Social media offers huge potential to grow your online business since consumers routinely visit these social sites every day and experience such brands and companies. Additionally, social media is recognized as the largest source of consumer data and actions that can be substituted by no amount of market study, analytics, or market research.
7: CRM in businesses
Customer relationship management, or CRM for short, is a technology for handling all your company’s associations and exchanges with customers, users, and potential customers. Customer Relationship Management systems have intensely transformed the sales dynamics by having all sales teams on the same page and supporting what was done and what needs to be done. Combining marketing, distribution, and customer service, CRM systems offer businesses an all-inclusive view of user interaction. The accessibility of data from CRM systems also provides the sales staff a chance to see how they can increase and grow business.
In conclusion, the role that technology plays in growing a business is infinite. Technology holds the supremacy and convenience to bring people together. if you want to scale and grow your business then Cybersecurity and technology play a vital role in that. So go for it and embrace it!