A peep into the Checklist from BlueWireMedia
Getting started with content marketing can be tough – from researching your audience through to executing a campaign across multiple mediums and devices, there’s a lot for the digital marketer to cover.
Often it comes back to really understanding what content marketing can bring to your business, who your audience is and what’s most likely to resonate with them, and what it is you need to achieve as a business from your content marketing.
Did you know?
- Did you know that most people (75%) are looking for information on the web? 23% are looking to compare you with your competition? And only 2% are ready to take action?
- The biggest mistake most people make on their website is driving visitors straight to ‘contact us’ without nurturing visitors with useful information first.
- Use this simple Content Marketing Checklist to see if you’ve got all the ingredients of a successful website.
Why Content Marketing Matters to Search Engines
Consumers turn to search engines for solutions to their problems. Sometimes your best opportunity to win new customers is to be there when they Google it.
In fact, you may have already established a search engine optimization (SEO) plan. You may also know that search engines frequently update the algorithms they use to crawl the web, so they can continuously improve the quality of results that we see when we do a search.