In this article we highlight the importance of video marketing and introduce Renderforest – A cloud based video making tool that can be used to create professional videos on the go.
The concept of video content marketing is not surprising now. If there is something new then this is – the improving importance marketers and consumers are putting on video content advertising. Regardless of the reasons, you have created a video, whether it is for spreading your brand message or for entertainment purpose, video content marketing is becoming extremely popular with each passing day. To get optimum results, you need to ensure that the videos you create are informative, knowledgeable, and engaging.
Videos have become highly effective for boosting brand awareness, engaging new customers, and generating new leads to your business. Due to their increasing popularity, now, videos represent essential elements for a successful video marketing campaign. As per the Demand Metric report, 70% of digital marketers are using video content in their advertising outreach, whereas 82% of marketers have stated that video content has delivered them positive outcomes.
The increasing value of video content marketing is completely clear and there are plenty of reasons to consider implementing video content advertising in your brand marketing campaign. Here is a list of valid reasons why you should invest in video content marketing.
Reasons to Invest in Video Content Marketing
1. Deliver Valuable Information
When a person lands on your web page and does not determine what it is talking about or what your business is about, he surely bounces. Inserting a video to your website landing page can absolutely boost the conversion rate of your brand up to 80%.
In addition to what your brand, service or product is, visitors also need to know how to use it. If a user doesn’t connect to your service then why would stick around to know more about it? You need to give a reason for people to stay with you. Make sure the problems and solutions you are adding are clear, obvious, and concise. A web page with too much content can go unread. In this case, the best way to represent your website content is through a video.
A video is a perfect idea to spread your brand message among your audience clearly and precisely. Make an engaging video and deliver valuable information in a clear manner.
For example, during the launch of Dropbox, the concept was unique and unknown to people. As the concept was not clear, the company decided to insert a video into their landing page that described what is Dropbox and how does it work. After video insertion, Dropbox noticed an increase in their conversion rate up to 10%.
So, it is recommended to add a video rather than inserting the drawn-out and long text of a brand, service or product.
2. Reach New Visitors
Video content marketing is an investment of time, money, and efforts. This is the reason many businesses consider video advertising a ‘nice to have’ not a ‘need to have.’ This is a clear fact that every business has a blog, email marketing, and social media presence. So, how can you distinguish your business from your competitors? This is where video content marketing comes into the play.
As per the HubSpot report, 53% of people want to view more video content from digital marketers.
If you are ignoring video marketing, you are missing out on a large potential people. To establish yourself as a leader in the industry, you need to embrace video content into your marketing strategy.
3. Boost Conversion Rate
Adding a video is a great idea to disperse your brand message successfully and convert visitors into customers. All your efforts can fall flat if the message that you want to spread is not compelling. A consumer never prefers to view a video that just explains how great something is. Make sure the video you create can deliver something valuable to your viewers. If your video is of viewers interest, it can help you engage them and stay to watch the full video.
After knowing these reasons, you might understand how effective video content marketing can be. Now, the next step is ‘how can you create a video?’ There are several online videos making tools that help you create innovative videos. Choose the right video making tool and create a simple yet engaging brand video.
Create a Pro Video in the Cloud Using Renderforest
Renderforest is a cloud-based video making tool with a powerful set of varying features. This is the best online tool to make videos because of its simple interface and ease of use. You can create professional videos for your brand within minutes using this video making tool.
Conclusion
Since video content marketing is becoming more and more famous, you need to take every aforementioned thing into your consideration. Keep all things into your mind and build a successful video content marketing strategy that can help you enhance brand awareness, attract the audience, drive more conversion, and generate more and more income and ROI.
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Create professional videos and combine all these strategies together to create an effective video marketing campaign that guarantees to achieve your ultimate brand goal and make your business a great success.
