Over 38% of website visitors stop interacting with a website if the web design isn’t up to par. In today’s age where online platforms are a necessity, merely having a site doesn’t suffice. To attract and retain visitors and convert them into customers, you must have a solid website design. And to have solid website design it is essential to have good web design resources, which can be brought from reliable websites like
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Web Design Trends keep changing every year. And So are seven important website design trends that you must look out for in 2020.
1. Flat design
One of the most famous trends for web design in 2020 is flat design. Flat design is a novel approach whereby you use bright colours, open space and 2D illustration to create a minimalistic design. While there was a time when flat designs were just one of the many options used by web designer, now it has become a preferred option by many, regardless of which sector you belong to.
One of the reasons why a flat design works brilliantly for all is that they pave the way for fast loading websites. Nowadays, unless your site loads in less than three seconds, you will not be able to retain visitors. Since flat design use 2D illustrations, they are not bulky and hence enhance the speed of the website.
2. A professional logo
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Regardless of which web designer you choose and what kind of illustrations you use, you must use a professional logo design on your website. This has been a popular trend for quite a while and will continue to be in the future.
A professional logo is a must for your website due to its importance for the branding of your organization. A custom logo design initiates recall and recognition of your brand as well as ensures consistency in communication. Make sure your website has your logo prominently placed in various tabs. However, don’t make it too overpowering. Instead, it should be subtle yet effective.
3. Animated GIFS
Today is the time for zero moments of truth. Now, customers crave instant information and gratification. This is why animated GIFs help in grabbing customer attention quickly. Add these to your website to convey a complicated idea within seconds. Such GIFs lead to high engagement that further aids in establishing brand recall.
For instance, let’s say you have an online leather jacket store. You wish to showcase how your leather jackets are made. Rather than writing about your high-quality process, you can relay the message to your customers via animated GIFs.
4. 360 degrees with virtual reality
Another trend that has been observed is virtual reality. Whether it be games or movies, VR has taken over it all. This also holds web designs. You can create an impact on your audience via a 360-degree with virtual reality since it is known to develop customer response.
Use video marketing on your website to create a favorable impression. However, know that to enjoy the experience fully, your customer needs headsets. Therefore, make sure that your target audience is VR users. If your customer base is such, then you can use such videos to create an introductory page of your website or to introduce your product.
5. High quality of photography
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Once there was a time when stock photography was the staple of web design. Now, if you use one, your customers can tell, and it doesn’t really leave a favorable impression on users. Instead of using free stock images, make use of high-quality photos that you take individually for your business.
Photographs that are authentic and relevant to the business are known to generate higher conversion rates. Compared to staged photos, candid shots of the operation or employees helps create a positive brand image.
Use high-quality photos in your web design to build a strong connection with your customers. Develop a rapport with them via your engaging content. It is believed that is trend won’t die down anytime soon.
6. A twist to text direction
You think of websites; you imagine the text to flow from left-to-right. A lot of businesses have challenged this notion. And they have become the trendsetters. Rather than going from left-to-right, spice things up on your web design by opting for a top-to-bottom design instead.
Remember, the purpose of your website is to grab the attention of your users and ensure that they don’t abandon your site. Unique text direction can help you achieve this. However, at the same time, you must also ensure that this uniqueness doesn’t clash with your brand image. For instance, if you are going for sophistication, then opting for a different text direction might not be the best idea. Find the right balance between your brand personality and uniqueness.
7. White space
Keeping up with the trend of flat designs is another trend. And that is white space. There was a time when leaving white space was not even considered an option. However, now, less is thought to be more.
This is why you need to have ample white space on your website. This helps in ensuring a focus on crucial aspects of the site. This, in turn, enhances readability and therefore improves conversion rate.
Just like your house needs breathing room by having empty space, websites need empty spaces to direct attention to things that matter?
Conclusion
Understanding the requirement of your website is the first step to creating an effective web design. You don’t necessarily have to use all the web design trends mentioned above. Instead, understand your business and alter your site accordingly.
Just because some of these trends work for some websites, doesn’t mean they are universally useful for all. Understand your core message, image, and personality and decide on web design elements accordingly.
Do whatever you need to generate attention, recall, and recognition of your business. Pay attention to your site and watch your visitors convert into profitable users.
