In this blog article we highlight the relation between a good UX design and SEO. We explain how the earlier affects the performance of the latter.
User Experience (UX) refers to the reaction or the feeling of an individual as they use and interact with a product, and more so, products that involve human and computer interaction. In most cases, UX design mainly finds application and usage in the context of websites.
Visitors and users alike interact with these websites, and how the User Interface (UI) looks like also influences the ultimate User Experience. Search Engine Optimization (SEO) refers to the efforts that go into increasing traffic to your website.
There is an assortment of approaches and strategies that you can use to boost your SEO strategy, and the commonly used strategy is the use of keywords. However, the dynamic nature of technology means that Search Engines like Google and DuckDuckGo have to evolve and incorporate other elements in SEO, and this is where aspects like UX Design come in.
Experience Tells More About the Site
Users are more likely to spend more time on sites that have proper layouts. This is so because it is easy to navigate these sites and access information. In most cases, properly organized sites have clear menus, correctly formatted headers, well-placed content, and appropriately placed descriptions. These aspects all fit into the User Interface, which helps to build or contribute to the overall UX.
Therefore, the chances are high that users will visit properly organized sites and spend more time on these sites. As users spend much of their time on these sites, search engines pick up this activity and thus begin to rank these sites higher. Conversely, poorly designed websites make it difficult for users to get what they are looking for. Clutter on the UI even makes the UX dull and too much work. The consequences in such cases are reduced traffic to the site.
Your SEO strategy is likely to be more productive when you have the UX in order. Properly designed interfaces make it easy for search engines to pick up information on the website and thus lead to increased visibility of the site in search results. Creating content for your website through a reliable writing service is not all. There need to be efforts towards its organization on the site, so it becomes easier to access, so there is a seamless UX.
UX is a Component of SEO
User Experience is essentially a cog in the wheel that is SEO. For your website to have more traffic and rank highly in search results, you have to ensure that your visitors have a unique experience. In today’s digital world, smartphones are ubiquitous, and billions of people use these gadgets to access the internet than they use computers.
Therefore, when it comes to SEO, it means that you need to have a strategy that also caters for those on smartphones. The strategy here is ensuring that users and visitors get a seamless experience when they access your site using their smartphones.
Since it is easier to use smartphones to navigate the web, chances are high that your website will have a very low bounce rate and high rate of return visitors when you optimize your UI and UX for smartphone users. In the end, what you get is increased traffic to your website, and your ranking on search results increases, which effectively makes UX an important part of your SEO strategy.
A Fulfilling UX Means More Traffic
User Experience is vital when it comes to generating traffic for your website. Visitors are highly likely to not only give a return visit but also recommend your site to other users. For the User Experience to be fulfilling, it means that the design is responsive and improves the quality of the website.
The primary purpose of SEO is to enhance the volume of traffic to your site. UX helps to attain and achieve that goal, and in that sense, remains a building block of a good SEO strategy.
It is worth noting that there are billions of websites on the internet. Every topic has hundreds of thousands or even millions of websites covering it.
This means that if you intend to drive traffic to your site, attract visitors, and retain them as well, then you need to invest in your UX. Other SEO efforts can help you to generate and attract more traffic, but you have to ensure that you incorporate proper UX design efforts and capabilities.
UX and SEO Complement Each Other
UX Design is important to your SEO strategy because the goals of both UX and SEO converge. When you embark on designing your website, you have the end goal of ensuring that your visitors have a seamless and comfortable experience accessing your site. This should translate into more traffic and engagement.
On the other hand, SEO comprises of relevant efforts to improve traffic to your website. Often, this involves a mesh of techniques and methods that culminate in increased traffic to your site and improved rankings in search results.
While SEO drives traffic to the website, UX does the other portion that starts from information access and navigation. This close relationship between UX and SEO makes the two areas complementary and further reinforces the need to incorporate proper UX design along with your SEO strategy.
It Is All About Perception
When visitors check out your site, the first interface that they come across is the User Interface (UI). This dictates how they will access the information that brought them to your site in the first place. For this reason, you, therefore, need to ensure that your visitors will have an excellent UX when they visit your site.
The UI determines how the visitors and users will perceive your site, and this is very important when it comes to SEO rankings. Since visitors tend to make return visits on sites that have the proper organization, it is clear that such sites will tend to witness increased traffic.
The goal of any SEO strategy is always to drive, enhance, and boost traffic to a particular site. In this regard, therefore, working on the UX can help improve how users perceive your website, and this can help you achieve goals that are compatible with your SEO strategy.
SEO Is In Vain In the Absence of UX
Google’s algorithm and the algorithms of other search engines have designs that allow them to pick up certain aspects for purposes of search results and ranking. Keywords alone do not form the determinants of SEO ranking. There has to be proper interfacing of components of the website to search engines.
Interfacing is all about ensuring that the design of the site is in line with SEO principles. SEO principles about interfaces and UX have it that proper interfaces and designs make websites visible to search engines. This has an aggregate effect of improving search results as well as SEO rankings.
To sum this up, SEO is the collection of efforts geared towards driving and increasing traffic towards a particular site. Often, website owners use a set of tips and tricks to increase the visibility of their websites in search engines. Improved visibility means that their websites can rank highly in search results, which has an effect of generating more leads and increasing conversions.
The User Experience is essentially the experience that users and visitors get whenever they visit your site. UX is mainly dependent on aspects like the UI, as UX mainly entails how users feel about the responsiveness of the site, the ease of information access, as well as other elements such as content organization.
Since SEO efforts include the organization of content so search engines can easily pick up key structures, UX comes across as a key component when it comes to any SEO strategy. In essence, UX complements, to a considerable degree, your SEO strategy.
Learn more about the importance of UX design and how UX design impacts your website conversion rate.