Guest Posting in 2020: What Works & What Not Works

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Guest posting has always been one of the most effective methods of gaining backlinks to your website. Guest posting on relevant, high authority websites helps you get a good link juice to your website, in return improving the domain authority of your website. However, with years passing by and google changing it algorithm, there are some important rules that should be followed when it comes to practisting guest posting in 2020.

In this article we highlight these rules of guest posting in 2020.

 We all know that posting blogs on our websites are the key to rank better. With relevant keywords and the right information, your website would find its way on the first page of Google search results if you’re working hard enough. However, there’s so much more that you can do with your content than posting it on your website.

Yes, we’re talking about guest posting. The idea of posting content on other websites has been a nice digital marketing technique for quite some time now. While some people believe that guest posting may not yield the best results, it all comes down to how you go about guest posting. Perhaps, the reason why so many people think that it’s not so lucrative is because they’re not too aware of the dos and don’ts of guest posting.

So, here are a few rules for guest posting in 2020 that you can take note of to ensure your efforts pay off.

1. Search on Google

People use Google search for an array of questions in search of information. You can do the same when you’re looking for very specific guest post websites. All you need is the right combination of keywords. You can type in the specific theme of your guest post and use the suffix “guest posting sites” or “submit a guest post”. You’ll see a list of websites that have the “write for us” page where they list out their guidelines and preferred topics and themes. While this will require you to do the shortlisting and sorting, it’s an amazing medium to find guest posting opportunities.

What Doesn’t Work - When you go with the top few websites without studying them, it’s not going to be too fruitful.

2. Track your competitor’s backlinks

Reaching other websites that take guest posts is pretty common, and most webmasters or online businesses that know about guest posting would go for it. So, if you do a competitor analysis using the many tools that are available, you’ll come across a fair share of backlinks coming from guest posts.
If you’re not quite sure how to target websites for guest posting, you can take clues from the guest posts that your competitors post. You can reach those niche-specific websites and have a backlink from there when your content gets accepted.

What Doesn’t Work - Don’t just look for one competitor and all the backlinks on that one website. Diversify your competitor analysis.

3. Set the pitch right

When you’ve shortlisted a few websites to write the guest post for, another factor that decides whether or not you’d get to write for the website is the tone of your pitch that you propose. Websites that are more popular have hundreds of people emailing them, asking for guest posting opportunity. So, generic pitches won’t cut it for you.
Needless to mention, the webmaster would only run his eyes over your pitch to find aspects that seem convincing enough. So, make your pitch concise, talk about your experience as a writer, and provide the webmaster a list of guest posts for them to choose out of. This would mostly do the trick for you.

What Doesn’t Work - don’t make your pitch lengthy, redundant, or all about self-appreciation.

4. Choose the right topic

If you’re a new blogger and aren’t as popular, it’s recommended that you study the website and find out what kind of content gets more views and reaches bigger audience. When you know this, you’re writing on a topic that will get more views, and more views mean more people clicking on your link to visit your website. However, like we discussed, it is preferable to send a few topics for the webmaster to choose out of. For this, you have to follow the same trick, and in this case, find a handful of topics that are more in demand.

What Doesn’t Work - Don’t choose the kinds of topics that aren’t as popular or are outdated.

5. Focus on the quality of your content

Quality of your content matters just as much as the topic that you choose to write on. Some times it’s not even exactly about how well you write the content. Every website has a set writing style that it follows, and most people who write guest posts for these websites would mend their ways of writing according to that. For this, go through a couple of guest posts on the website and make mental notes of what kind of language and tone the content has. When you follow the specific writing pattern, your post has more chances of being accepted.

What Doesn’t Work - Content with plagiarism is a big no. Websites take plagiarism seriously and it also goes on to give the impression that you’re neither professional nor serious about it.

6. Have an impressive author bio

Author bio is that part of your guest post where you get to promote yourself because websites that accept guest posts generally don’t allow promotional tone in the main content. When your author bio is powerful, you can attract more people to visit your website. While author bio is where you add a link to your website or provide links to your social media profiles, the bio and the content should be such that they elicit that response in people.

What Doesn’t Work - Author bios in first person aren’t recommended. Write your bio in third person to make it seem like someone is talking about you. First person may also look like you’re bragging about yourself.

7. Comment and Answer people on your blog

After you post a guest post on a website, one of the indicators that your guest post is performing well is all the comments, likes, and shares. However, there’s so much more that you can do even after you’re done with posting the blog. Answering the questions and replying to people’s comments are brownie points. When you interact with people and help them out, it becomes more evident that you’re an expert, which draws more attention. People might want to go through other types of content written by you or see what your business is about. That’s how you get people to follow the links on your author bio.

What Doesn’t Work - One of the things that are best to avoid is abandoning your guest post after you post it. You’re missing out on so much when you do that.

8. Promote your content

While we invest in promotion of content that’s on our website, promotion of our guest posts can also be a great idea. When more people read your guest post, you have more chances of having visitors on your website from the links on your guest post. Promoting your guest post is like hitting two birds with one stone. While this would make the site owner happy about increased traffic, you’re to be equally benefitted from it.

What Doesn’t Work- Promoting your guest post is a choice. While there’s nothing wrong with not promoting your guest post, it does offer benefits.


These are some of the things that work when you are guest-posting in 2020. When you follow the right tips and go about it in a systematic manner, guest posts can drive more traffic to your website while also acting as an amazing backlinking tactics to increase your domain authority.

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