Creating an identity for yourself in this ever-dynamic world is hard work. When done for your business, it goes many further levels up. But one can always start with little steps like thinking of a name or even designing a logo for the business they wish to start. This can give the business a sense of acknowledgement and a well-needed start.Â
Creating a logo is a big task in itself. It needs the right style, pattern, and color scheme that resonates with the business’s identity and vision without overdoing it. To learn about how to create a logo, let us first take a look at what a logo is.
Table of Contents
What is a logo?
‘Logo’ in its origin reads to a word or a thought. A logo is a symbol representing a business or any other type of organization as its visual identity. It combines perfectly styled text and images with a properly chosen color scheme and a design pattern.
Many businesses have established their mark in the industry, with their uniquely styled logos, such as the renowned Starbucks Coffee or the world-famous Audi.
These businesses have reached up to this stature after a long journey. Now their logos have become their image, and they have become a brand. But is a logo really needed for a business to become a brand? Let us understand ahead.
Why is a logo needed?
A logo acts as a company’s brand image, which is useful in connecting with customers. It not only conveys a business’ message to the world but also stands out as the first impression of its beliefs.
Different businesses have different sets of beliefs, which they try to convey with their logo. This cannot be done with just one type of logo with a limited number of patterns. For this, these businesses choose from the different types of logo available. Some of these types of logos have been listed below.Â
Types of logos:
1. Combination mark logos
2. Lettermark logos
3. Monogram logos
4. Letterform logos
5. Abstract logos
6. Mascot logos
7. Emblem logos
8. Animated logos
How to create a logo?
A good logo is able to create a lasting visual impact on the viewer. Whether you use a tool or design the logo yourself, this is a time taking process. Here we have tried to compress this process in 7 little steps for you to easily design a logo on your own.
These steps include:
1. Identify the needs of your business      Â
Whether a telecom service provider, an FMCG company, or a pharmaceutical company, each business caters to a different industry and has its own needs. The first step is to identify these needs to create a logo that is well-suited for the business. These needs involve the company’s goals, vision, target audience, values, and beliefs.
Your logo design should abide by these needs and contribute in elevating the brand image of your company.
2. Study the business world
Just as the study of business needs contributes in creating an impactful logo, the study of the external business environment also contributes in the effectiveness of the logo design.Â
Researching some successful businesses and their successfully crafted logos may help you analyze the strategies that worked in their favor and thus implement them for your own.
3. Brainstorm some designsÂ
With the help of this study, brainstorming some designs and styles for the logo gets easy. Thinking of characters, images, icons, or texts related to your business which will suit its brand identity has to be the next step of the process, which will paint a rough picture of what you wish for your logo to look like and make things clearer than before.
4. Choose a type for your logo
As mentioned before, a logo has many types, like a monogram, a mascot, an emblem, and many more. However, depending on the nature of the business and the analysis of the study, a logo should perfectly fit the business’s brand image.
5. Design few drafts
As the type chosen, don’t just work with one but work with more than a couple of ideas simultaneously, so it becomes easy to choose the best one from the options in the end.
Choose and create multiple combinations of font styles, color schemes, and design patterns that complement each other and the business’s body.
6. Keep refining the drafts
After drafting these designs for the business’s logo, one important step of the logo-designing process is to refine them further to make them more precise.
Other brand logos, such as Amazon, McDonald’s, and Audi, can also inspire you to enhance your logo more effectively.
7. Finalize one of the logos designed:
After the drafts are ready, it will be clear which one accurately showcases the business and its identity. So, it will not be difficult to choose one from all of them.
A logo that captures the essence of the business and is effective in building connections with customers everywhere should be the choice for the business’s logo.
Tools To Create A Logo
Aurora 3D Text Logo Maker is a tool to quickly and effortlessly compose strikingly impressive 3D graphics, high- quality text, and logos.
Export your creations to image, video, GIF animation and image sequences. Get full compatibility with Photoshop, Illustrator, iMovie, Final Cut and Premiere.
This 3D text logo maker provides hundreds of style options like reflections, mixing, deformation textures, and many other texture effects.
2. Canva
Canva is a graphic design platform that allows its users to create any type of digital content, whether pictorial or textual. This includes logos, resumes, calendars, brochures, diaries, presentations, etc. It provides a number of templates for every one of this content.
3. Hatchful
Shopify’s Hatchful is a tool designed specifically for logo designing. It allows its users to create and customize the type of logo they intend to by providing hundreds of templates for the same.
4. Adobe illustrator
Adobe illustrator is a vector-graphic software that allows users to create logos, drawings, graphics, complex illustrations, etc.
5. Looka
Looka combines user preferences with the AI, to make beautiful logos as per their needs. Looka does these with its 300+ multipurpose templates.
Now that we have looked at some of the tools to create a logo, let us also take a look at how businesses use this logo to create and sustain their brand’s image.
Ways a logo can be used in:
A logo serves multiple purposes with a single intent, that is to create and sustain a brand image it represents. Businesses use a logo as a visual representation of their ideology. They do this with:
- Products
- PackagingÂ
- Websites
- Business Cards
- Company documentsÂ
- Company belongings
- Brochures and booklets
- Clothing and accessoriesÂ
- Social Media Profiles and Designs
Conclusion:
As we have seen, creating a logo from scratch involves a lot of research and thought even before starting to design it. However, following the steps mentioned above can easily minimize and streamline these efforts.
This will help paint a clear idea of what the business wants to display as a front image—a logo. Thus, it will put forward a strong first step in building a brand identity, followed by the journey ahead.
