This unrivaled eCourse will help you learn the art and science of writing copy that sells your product and convinces prospective customers to take action.
Sample video of this professional copywriting eCourse
Key Course Highlights:
- Over 35 lectures and 3 hours of content!
- Structure and write compelling sales copy
- Apply the power of emotional drivers, even when writing in a B2B environment
- Beat run-of-the-mill writers who focus on 'needs
- Write powerful calls to action
- Understand how to leverage features, benefits and advantages
- Craft professional press releases that get published
- Know how to become a Voice in their Industry
- Understand how to schmooze bloggers and the press to get published
- Interview end customers with confidence to create persuasive case studies
- Use the power of words to generate more sales leads
- Glean from a wealth of real-life examples
- Master White Papers - the most powerful way to generate sales leads bar none
- Section 1: FREE TASTER
- Section 2: Welcome - how to gain the most from this course
- Section 3: Sales copy 'quick snacks'
- Section 4: Features, benefits and advantages - the bit everyone gets wrong
- Section 5: The most powerful way to structure your sales copy
- Section 6: Copywriting - how to write a Press Release and get published
- Section 7: Case studies; everything you need to know
- Section 8: Writing for video
- Section 9: Marketing's best kept secret
- Section 10: Samples and useful links
About the instructor - Len Smith
He works from home, writing copy for organizations around the world - and lots of them have become personal friends. With forty years' experience in marketing, he spent three years in Paris responsible for IBM product marketing in 14 countries across EMEA.
His biggest market is the USA, followed by the UK, the Arab states and the Netherlands. His business comes via the web and his website attracts more than 1,000 visits a day.
What others are saying...
'Len is full of knowledge and this course is a course to do it once and to repeat every time you need great advice in copywriting.' - Filipe Carrera
'I loved this course, Mr Smith is a great instructor who provides the perfect tools to boost your skills as a copywriter. The videos and resources have filled my expectations and beyond. I found all the information that I wanted.' - Ingrid Morales S
'Mr Smith is spot on with his lectures and covered so much more than I expected. Great value and should be a must for All.' - Nancy Thomas Ward
- Upon purchase, you will receive special 100% discount access link to the course.
- You can redeem this course and get lifetime access.