Make your site, copy and blog posts Google-friendly AND reader-friendly: three ebooks by Glenn Murray (aka Divine Write) and Darren Rowse (aka Problogger)
- Practical SEO Copywriting - Google vs your readers
- Copywriting Scorecard for Bloggers - Measure blog quality
- SEO Secrets - 10-steps for getting to the top of Google
Practical SEO Copywriting:
It’s a practical book; that’s the real difference: These days, there are plenty of books out there on SEO copy. Some of them are even quite good. But none are as practical, as illustrative, as helpful in real-life SEO copywriting situations as this one.
What you’ll learn
You’ll learn from practical, realistic examples:
- 8 clever techniques that SEO copywriters use every single day — techniques that will help you avoid most of the problems you’re having with your SEO copy now
- How to resolve the 15 most common conflicts between what Google wants and what your readers want
- That SEO copywriting doesn’t have to take as much time as it’s currently taking you (or you fear it might)
- And much more…
What the readers say:
“Hey Glenn - I'm about half way through your masterpiece and wanted to say that the information in your eBook is fantastic. Useful. To the point. No "filler." And even as a web copywriter myself, I've already uncovered some new strategies for striking that balance between "optimized" writing and user-centric writing that grabs attention and converts. Kudos. Karri" Karri Flatla
“...the book is an incredibly useful entry point into the world of writing content for both your users and for Google. It is very accessible, and doesn’t assume any advanced prior knowledge of SEO." Scott Handsaker
Copywriting Scorecard for Bloggers
Co-written by Darren Rowse (aka Problogger - one of the world's most influential bloggers), this is a great tool for anyone who wants to improve the quality of their blogging.
What’s the ProBlogger Scorecard based on?
‘The Copywriting Scorecard for Bloggers’ provides a list of recommendations to follow, and also some pitfalls to avoid. It’s a checklist of things that are common in most great copywriting, and mistakes that are commonly found in ineffective copy.
All up, there are 63 things to consider, all comprehensively explained, and divided into the following sections:
- Writing – How to write engaging compelling posts.
- Scannability – How to ensure your posts are easy to scan read.
- Search engine optimization (SEO) – How to write posts that Google will like.
- Grammar – How to avoid errors that undermine your credibility.
What the readers say:
“I've built a multimillion dollar business not only by teaching the intersection of blogging and copywriting, but by using it. The Copywriting Scorecard for Bloggers provides clear guidance on how to put this powerful combination to work for you, too." Brian Clark
“This little guide contains a goldmine of blogging insights. It's years of expert wisdom distilled for beginners. Blogging is an art form, but this brings some order and science where none existed before." Leo Babauta
‘SEO Secrets’ is a comprehensive DIY search engine optimization (SEO) guide for small business owners, bloggers and SMB marketers. It details a practical 10-step process that will get you to the top of Google. It's more than tips & tricks, and more than advice. It's a comprehensive process you can start implementing NOW.
SEO Secrets V2.2 includes:
- Understand what SEO means
- Choose your keywords
- Develop your website right
- WordPress blog optimization
- Optimize your web content
- Link baiting
- Other link building methods
- Monitor your progress
- The future of SEO
- 207 references in the bibliography!
What the readers say:
“Just thought I'd let you know about how your ebook 'SEO Secrets' has changed things for me. I did almost everything your book suggested and visitors to my website increased from 400 unique visitors per month to almost 4000 per month. My webhost guru called me the other day to ask how I did it! Things are going so well that I can now stay home with my three small children and work from home. Thank-you!" Alyssa Soovoroff
“I read your seo ebook. Excellent stuff. Crystal clear writing. Love your background as a technical writer - can really tell."Lucas Ng
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