CRO means conversion rate optimization. It is the practice of improving conversion rate in an advertising, marketing, sales, merchandise or other business practice that aims to make an individual take an action. Many businesses and websites use conversion rate optimization tools to help get more people to perform actions that will boost business sales or website traffic.
CRO should not be confused with SEO. While CRO tools are used for optimizing human behavior, SEO tools are used for optimizing machine behavior. Having a good understanding of CRO is key, and for the benefit this article it is important that you do. When you realize that your business will need CRO optimization, there then becomes a problem of selecting the best and most beneficial conversion rate tool(s).
This can be very difficult due to the amount of conversion rate optimization tools that are available. It is common knowledge that A/B/n and multivariate testing are integral parts of every high-performing ecommerce website. However, deciding the best testing platform to work best for your website can be a tough task.
This article serves as a guide to help you choose the perfect conversion rate optimization tools and also previews some CRO tools that will help you improve CRO for your website/campaign.
Being successful in Ecommerce requires that a business should adhere to the fundamentals such as traffic, products, testing, conversion optimization, selling, and follow-up. Most businesses do not do these, rather focusing only on traffic and sales. A business that deals in E-commerce and wants to be successful should endeavor to have a strategy that includes a testing platform which aims to increase the conversion rate. If you skip the testing and conversion rate in your strategy, you will have sales, yes, but will also lose many sales than you could have with these tools in place.
Hence do not forget the basics!!
They are really important.
Hence if you are in search of the best CRO and testing platform, go through the guide in this article to help you make a good choice.
1. Evaluate the skillset of your team
Before choosing a conversion rate optimization tool, do make sure that you evaluate the skill set of your team. Will you be able to code the complex tests or will you need to rely on you rely on a turn-key WYSIWYG product that requires no additional coding? Does your team have the level of experience needed to set up and interpret tests or will they be new to it? These questions help you determine the level of CRO tool that will suit your business. If you get something too complicated for an inexperienced staff, then it could lead to possible issues. Stick to what you can handle.
2. Determine the level of IT requirements and resources necessary
Before you choose that tool, consider if it is easy to customize or will be needing the help of a developer. If you choose a tool that is very powerful, you will be needing more technical expertise. Whereas an easy to use tool will mean that you let go of some capabilities. Consider your expertise level. It may be okay starting with a tool that will teach you and then upgrade when you have mastered the procedures and processes of testing.
3. How much support is available?
It may be wise to get a testing platform that is easy to learn and well-supported. However, the more advanced your team is, will mean that you will be needing little support. It is best to find out the level of support the CRO tool vendor offers and the cost it will incur. Find out the length of time it takes to get through to the support in case of technical problems and the days it will be available. This will ensure that you know if those times match your probable needs.
4. Will the CRO tool works well with other tools?
It is important that your testing tool will be able to communicate with your analytics tool. There should be a seamless integration between these two so that your work is made easier. Having a testing protocol that directly integrates with all other parts of your business is also very important. However, that your testing tool can be integrated with other tools does not mean that it should slow down the loading speed of your pages. This will defeat the whole purpose of testing and give bad results.
5. Can the CRO tool do targeting and segmentation?
A testing tool that can perform targeting and segmentation function is a great asset to have. An example is a CRO tool that can say how many times your website user has visited your site in the past, or where he was referred to your site from, or what pages are browsed and the length of time of each session. These help with knowing your clients’ needs and understanding their behavior. It can help with building a strong marketing strategy as well.
6. What features will you be needing from the tool?
When choosing a CRO tool, don’t just choose based on the number of features it offers. Rather choose based on the number of features that you will be needing from that tool. Consider if you will be needing or if you will be capable of using the featured tools. It is very important to balance the needs of your business with the features of the CRO tool else you may get discouraged with time.
7. Can the CRO tool generate reports?
It is also very important to consider the CRO tool’s ability to generate reports. Does it generate reports easily? Does it provide you with data that you need to make further decisions? Is the CRO tool difficult to configure and require the customization of a developer? These questions will help you get a better insight into what tool you need and will make you make a better choice.
8. Evaluate the type of conversion rate optimization tool that serves you
Are you best served by a client-side CRO tool or a Server-sided tool? Client-sided operations may be inhibited by infrequent security risks and can cause a drag on the page loading speeds when used wrongly. However, they are very affordable and easy to operate. Server-sided CRO tools are the types that run on the server hosting your website. They are more robust and faster than client-side tools. They also offer more security but are very expensive and difficult to use. So when choosing, analyze your needs and staff strength so as to make good choices.
9. What is best for you, a managed tool, a self-service tool, or a CRO agency?
When choosing a CRO tool, there are three options.
- Engaging the service of a testing service provider to do all your testing and Conversion rate optimization for you. Contact a provider who is well versed in running the two to ensure maximum results.
- You can choose a Conversion rate optimization tool that helps with testing and management of our processes. This is more expensive and offers less control over the process in most cases.
- The third option is self-service. Here you choose a tool suited for your needs and which you can manage effectively. You have to be dedicated to it and your time is needed, as well as your resources.
Most non-enterprise find it more effective to work with a qualified CRO company while many enterprise-level companies run their self-serve side testing, sometimes sub-contracting CRO providers to add more details to it.
10. Compare the cost-effectiveness
Do not forget to compare the cost of all conversion rate optimization tools you may have check-listed and compare their cost with the features they offer and what you will be needed before making a final decision.
On our part, we have gone ahead to preview two of the conversion rate optimization tools that will be handy for you and perform the functions you want optimally.
Conversion Rate Optimization Tools
Survey Funnel:
Survey Funnel, the Best WordPress Survey Plugin for Better Conversion rate. This Conversion rate optimization tool will help you gauge the feelings and needs of your website visitors so that you provide the kind of services they will love. It has a friendly user interface that lets you create powerful survey forms, adds images or videos, gains visitor’s insights, gather information from website users, download reports and much more.
Coming at a deal price of $19 at Dealfuel.com, Survey Funnel has a unique funnel technique and gives a boost to your conversions by narrowing down your audience and directing them to the product page. With survey funnel, you can do many more than you can imagine and enjoy the best service at a price that does not break your pocket. Visit Dealfuel.com and get yourself this great deal.
HumCommerce:
A must have CRO tool for every e-commerce business. This CRO tool is a very great tool for e-commerce businesses. It equips users with much-needed insights for a business to grow. It tracks users’ activities with heat maps, session recordings, and the user’s flow. It also finds relevant keywords insights and maximizes profits with conversion funnels. It offers A/B testing and very much more than you can imagine.
It comes at a deal price of $49 at Dealfuel.com and for this price is a great deal and a must have for your business. Visit Dealfuel.com today and see reasons why HumCommerce will suit your CRO tool needs and much more, and get it for your business needs. You won’t regret it.
It is a wrap for now!
It is our hope that you have learned a great deal and are better suited to making a good choice for your CRO tools and much more. See you soon. Choose wisely.
